MEHLER Digital Product Catalog with dcupl and Storyblok

With the new online product catalog, MEHLER Elektrotechnik sets a clear standard for digital efficiency in the electrical engineering industry. Together with dcupl partner Werbeberg, a modern, high-performance web system was realized that automatically integrates, processes, and makes product data from an external preliminary system available on the web with best-in-class performance.

Product data from the ERP system is imported as a CSV file via a specially developed Storyblok app, checked with dcupl's Quality Analyzer functionality, and transferred directly into a responsive, client-side search and filter logic via the dcupl JavaScript SDK. The result: a scalable, offline-capable product catalog with more than 11,000 articles due to the client-side filter engine, automated data validation, maximum speed, and a modern UX that convinces customers and partners alike.

The Initial Challenge

The electrical engineering industry is changing. Increasing product variety, rising demands for digital service quality, and growing expectations for immediately available product information require powerful, data-driven web solutions.

MEHLER Elektrotechnik, based in Upper Austria, has stood for quality, competence, and reliability for decades. With an extensive product range and high technical depth, MEHLER offers solutions for industry, commerce, and private applications.

However, the previous online catalog could no longer represent the complexity and variety of the offering: long loading times, limited search and filter functions, and a complex data import process made maintenance increasingly tedious. Product data was maintained in the ERP system but could not be made available on the website without intermediate steps. The goal was therefore to develop a modern, high-performance, and low-maintenance product catalog that allows customers quick access to the entire range – regardless of the network connection.

The implementation placed high demands both technically and conceptually.

• Extensive data volumes – over 11,000 products with numerous attributes had to be structured, validated, and made performant.
• Automated data exchange – a stable, recurring import process via CSV should also automatically detect data errors.
• High performance – the website should enable real-time search and filter operations – even without internet.
• UX & SEO optimization – intuitive navigation and SEO-compliant presentation.
• Technological future-proofing – flexible expandability for new product groups and languages.

The Solution

Werbeberg relies on a combination of Storyblok and dcupl to optimally combine data maintenance, validation, and performance. The result is an easily maintainable, high-performance, and offline-capable product catalog that combines user-friendliness and technical excellence.

Automated Data Integration

Product data is regularly exported from the ERP system and uploaded as a CSV file via a specially developed Storyblok app. dcupl takes over parsing, structuring, and validating the data. This creates a fully automated data flow from the ERP system to the website – without manual post-processing.

Quality check with the dcupl Quality Analyzer

Every CSV file is automatically checked – missing fields, incorrect values, or duplicates are immediately detected. This guarantees consistently high data quality and minimizes editorial errors.

Offline-capable Client-side Search & Filter

The technical core is the dcupl Search & Filter Engine. All data is loaded client-side in the browser and processed locally, achieving extremely short response times (<10 ms), minimal server load, and offline availability. Even in the event of a network interruption, the catalog remains functional – search, filtering, and navigation continue to run reliably.

The Impact

The new product catalog impresses with performance, stability, and user-friendliness – even under demanding technical conditions.

Hard Facts

• 11,000 products integrated and validated

• Offline-capable Client-side Search & Filter
• <10 ms Search & Filter response
• Automatic data validation
• Stable performance regardless of server load
• SEO-optimized product presentation